D2L is a cloud company that is modernizing education and building the Future of Work. The old models of teaching and learning are in the midst of the largest transformation in history, and D2L is at the heart of that fundamental shift.
New models of teaching and learning enable a personalized, student-centric experience – and deliver improved retention, engagement, satisfaction, and results for learners of all ages – in schools, campuses, and companies.
D2L is disrupting the way the world learns, by providing the next generation learning environment and solutions to engage and inspire learners. And most importantly, by giving customers a platform that is easy, flexible, and smart. No other company provides a solution as robust and innovative as D2L.
D2L has had a singular mission for 20 years and is dedicated to that same mission in the years ahead: to transform the way the world learns – and by doing so, we will help improve human potential globally.
A member of our Talent Acquisition team reviews ALL of our applications - yes a real person reviews resumes! They are excited to read more about what amazing things you could add to D2L.
Job Summary:
The Paid Search Manager will lead our global paid search efforts across the North American, EMEA, APAC & LATAM regions. This is a hands-on paid search role where the candidate will be expected to be in platform executing and optimizing campaigns, while also providing long term strategy planning & guidance.
As a key member of the performance marketing team, the successful candidate will be expected to own and manage both the strategy and hands-on management of our paid search activities. They will proactively work with various groups including Segment Marketing, Public Relations, Events, and International Marketing teams to understand corporate objectives and deliver digital activities. The successful candidate will also have the opportunity to develop their knowledge outside of paid search by supporting the performance marketing team in Paid Social, Programmatic Display & SEO efforts.
They will also work directly with regional supports in both the EMEA & LATAM markets, providing mentorship & strategy guidance for paid search efforts across our international markets.
The successful candidate will report to the Global Performance Marketing Director.
How Will I Make an Impact?
- Execute & manage Paid Search (Google Ads & Microsoft Ads) campaigns for the North American & international markets
- Support in the creation and management of new LinkedIn Ad campaigns for the B2B market when required (with support and guidance from the Paid Social Strategist)
- Support in the management of external agency and/or channel partners
- Report success metrics and provide insights & recommendations on paid search performance
- Work with local and international D2L teams to localize and translate campaigns for new emerging markets
- Work with the web team to optimize the D2L website to improved conversion rate and keyword quality scores by analyzing website traffic via GA4
- Work with the central marketing team to translate the global digital strategy through campaign management so that your marketing colleagues and external agencies can support on execution
- Manage your channel’s forecast & media spend projections
- Monitor effectiveness and research ROI opportunities, making recommendations for improvement, developing, and implementing corresponding solutions
- Assist with project and resource planning where required
- Work with web, SEO & content team to feedback keyword insights & findings
- Support 2 regional managers in the execution of paid search strategies
What you’ll bring to the role:
- 3-4+ Years hands-on experience managing Paid Search Campaigns across Google Ads & Microsoft Ads
- Experience working in SaaS and/or B2B verticals is preferred
- Ability to work cross functionally paid social, web, content & SEO teams.
- Experience with Paid Social Platforms (LinkedIn Ads) & Programmatic Display is preferred but not required
- Experience with tracking technologies including Google Tag Manager
- Strong knowledge of Google Analytics
- Strong budget management skills
- Ability to create positive external relationships and internal cross-functional stakeholders
- Strong organization skills and project management experience
- Experience working within a fast growing, global company
- Proven team player who is both flexible and adaptable
- Ability to handle multiple projects simultaneously and work effectively in a fast-paced, deadline-driven environment with rapidly changing priorities
- Strong analytical and research skills
- Attention to detail
Don’t meet every single requirement? We strongly encourage you to still apply! At D2L, we are committed to creating a diverse and inclusive environment. We encourage your application even if you don't believe you meet every single qualification outlined, because we love to help our people grow and develop!
Why we're awesome:
At D2L, we are dedicated to providing you with the tools to do the best work of your life. While some of our perks and benefits may vary depending on location or employment type, we are proud to provide employees with the following;
- Impactful work transforming the way the world learns
- Flexible work arrangements
- Learning and Growth opportunities
- Tuition reimbursement of up to $4,000 CAD for continuing education through our Catch the Wave Program
- 2 Paid Days off for Catch the Wave related activities like exams or final assignments
- Employee wellbeing (Access to mental health services, EFAP program, financial planning and more)
- Retirement planning
- 2 Paid Volunteer Days
- Competitive Benefits Package
- Home Internet Reimbursements
- Employee Referral Program
- Wellness Reimbursement
- Employee Recognition
- Social Events
- Dog Friendly Offices at our HQ in Kitchener, Winnipeg, Vancouver and Melbourne.
D2L is committed to a fair and inclusive work environment. We are an equal opportunity employer that hires and attracts talent regardless of age, race, creed, color, religion, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, status as a protected veteran or any other legally protected grounds and will not discriminate on these bases. We draw on diversity of thought and experience to reflect the rich array of cultures representing our broad customer base and we seek talent with diversity of life experiences and perspectives from around the world. If you have special accessibility requirements that need to be considered during the recruitment process, please let us know by emailing us at [email protected] and a member of our HR team will get back to you. Information received relating to accommodation needs of applicants will be addressed confidentially. D2L maintains a drug-free workplace.