How Video Makes Learning Engaging and Personal in Higher Education

Using video in higher education isn’t a new phenomenon. Remember the tangible excitement you felt when a TV and VCR were wheeled into the classroom?

That’s the level of excitement higher education should still be striving for when using video in the classroom—but more. In the past decades, video-based learning has evolved into a powerful teaching tool.

Educators can make learning more engaging and personal by understanding and effectively using video when teaching.

Uses of Video in Higher Education

There are no set rules on how a video should be used in higher education. Here are several ways to incorporate video into the classroom:

• Sharing existing videos: YouTube is one of the most popular video platforms on the web, with over 100 million viewers in Europe in 2022.
• Video lectures: Screen recording accompanied by audio voiceover provides an easy way to show examples and explain theories while teaching online. Take these recordings to the next level by using your camera in tandem with the screen recording.
• Camera recordings: Instructors and students can record themselves explaining a quick fact, providing virtual feedback or sharing a message.
• Live video: Students can engage in real-time discussion groups or do presentations through live video streaming.

Key Takeaway

Start trying different ways to feature videos in your courses and see what resonates with your students. Ask for feedback to make the most of your video use.

Increase Student Engagement With Video

One of the benefits of using video in higher ed is its ability to keep students engaged. Some tips from the research show that when producing videos to boost student engagement:

• shorter (ideally less than six minutes) is better
• no fancy editing is required—a personal touch is more valued
• you should try to show your face with a recording of slides
• showing enthusiasm helps capture the viewer’s attention

Recent research has also found that, by actively engaging viewers, video was able to improve exam results and help students better retain information up to four months after watching.

Videos can also engage more of the senses and more ways of learning than a simple lecture recording, audio file or slides can. By combining these features, video can appeal to visual and audio learners at the same time.

In addition to captivating students, videos can also help make learning more personal.

How Video Makes Learning More Personal

In a 2019 global survey of those working in the field of education—the majority of whom were at the postsecondary level—results showed that 98% of respondents thought the video would play a part in making learning more personal.

Research has found that by actively engaging viewers, video was able to improve exam results and help students better retain information up to four months after watching.

However, with the rise of learning, including more online elements, it’s important to maintain the human element present during in-person learning. This can be accomplished through both faculty and students taking advantage of video tools.

A high-functioning LMS can use video to make courses more personal by:

• Feedback: Use short videos to connect with students or send quick encouraging messages on a common discussion board.
• Tone and expression: Video allows faculty and students to see the real person behind the computer and provides the personal touch of hearing the tone of voice and seeing facial expressions.
• Human connection: Research shows video lectures that include an image of the professor speaking tend to be more engaging. Showing who’s speaking can add the personal touch students feel during in-person lectures.
• Inclusion: Videos can help address the needs of your students on an individual level. With elements like closed captioning and asynchronous learning, students can learn on their time, when and in the most convenient way.

Next Steps to Incorporate Video-Based Learning

If you’re interested in using more videos in your teaching, check in with your peers and colleagues. Find out if they have any advice or best practices for getting started.

You can also look at the functionality of your LMS. If you haven’t already, check out the video features your LMS offers and see how you can start using them in your lectures.

Interested in adding more videos to your courses? Learn more about how Brightspace Creator+ integrates with CaptureApp to provide users with camera and screen recording to make engaging, personalised videos.

Written by

Kristine Clark

Kristine Clark is part of the EMEA Marketing Team with a focus on content and email marketing. Combining a love for languages and culture with over 2 decades of marketing skills.