Your organization has made some big strides. It has its learning programs in place and a strategy driving them. So how do you assess the impact they’re having on your business and its learners?
To help you with the process, we’ve put together three guides to measure returns on learning investments:
- Understand the Return on Learning Investment for Associations
- Understand the Return on Investment for Customer Education
- Understand the Return on Investment for Employee Training
In this article, we’ll take a closer look at three of the factors you need to consider when evaluating the overall impact of your learning programs.
1. How Are You Generating Revenue Growth?
Growth-oriented returns are often ones that help extend and improve reach, engagement and retention.
| Associations | Customer Education | Employee Training |
|---|---|---|
| You may be keen to understand how your education offerings are helping you attract new members and retain existing ones. | To achieve the results they’re looking for, customers need to be equipped with the right knowledge and skills. You want to make sure that’s happening. | Professional learning programs that are tied to business outcomes can help you drive growth through onboarding, enablement and upskilling. |
| Read more here | Read more here | Read more here |
2. How Are You Reducing Costs?
Ultimately, the right investment can help control costs by consolidating technologies, streamlining processes and increasing productivity.
| Associations | Customer Education | Employee Training |
|---|---|---|
| Associations are often asked to do a lot with a little. Empowering staff to do more with the time, resources and expertise they have can have a big impact. | Using online learning to deliver customer training can have measurable effects on operating costs and help you scale your efforts. | Providing online and blended training can help your organization control expenses and expand your reach to a global network of employees. |
| Read more here | Read more here | Read more here |
3. What Additional Benefits Are You Seeing?
The financial returns are no doubt important, but they alone may not tell the full story.
| Associations | Customer Education | Employee Training |
|---|---|---|
| You want to consider factors such as how satisfied members are with what your association has to offer and how the education you provide translates to on-the-job success. | Is your organization using customer education to differentiate itself in the market; build a strong reputation; and continuously improve its products, services, and training? | Consider the impact your employee learning programs have on employee engagement, talent attraction and retention, and broader upskilling and reskilling initiatives. |
| Read more here | Read more here | Read more here |
Undertaking an ROI analysis can seem like a daunting task, but it’s worth it. It’s proof that you’ll be able to deliver the value you’re looking for while generating real results for your organization.
Written by
Haley Wilson is a Content Marketing Manager at D2L, specializing in the corporate learning space. She holds an Honours Bachelor of Arts degree from the University of Guelph as well as a Master of Arts focused in history from Wilfrid Laurier University.
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